Trademark Infringement in the Cannabis Industry – What is it and What Can You Do About It?
As the cannabis industry grows and evolves, building a recognizable brand will become increasingly important. Strong and well-respected brand identities will help cannabis companies distinguish themselves from their competitors. Because of this, trademarks (the intellectual property constituting a brand and its related goodwill) will undoubtedly become some of the most valuable assets owned by successful cannabis companies. As trademarks gain
Josh Zetlin
November 12, 2019